Trust This. 22% Eye Moves Post-Vote – Job Law Shifts – Market from Plenty.

Political Influence on Real Estate

👋 Happy Friday! Next week is 🦃 Thanksgiving, and our offices will be closed on Thursday and Friday.

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Trust This.

By Joseph E. Seagle, Esq. ● Nov 22, 2024

Smart Brevity® count: 4.5 mins...1211 words

👋 Happy Friday! Next week is 🦃 Thanksgiving, and our offices will be closed on Thursday and Friday. Enjoy the long holiday weekend, and we’ll see you on the other side.

1 big thing: Survey: 22% of Americans More Likely to Relocate Post-Election

A woman putting a ballot into a moving box

A recent Redfin-commissioned survey reveals that 22% of U.S. residents are more inclined to move now that the presidential election has concluded. Notably, over a third of these individuals are contemplating relocating to another country, while 26% are considering a move to a different state.

Why It Matters: These shifting sentiments could affect market dynamics for Florida entrepreneurs in the real estate and rental sectors. Understanding the motivations and demographics behind these potential moves is crucial for strategic planning and capitalizing on emerging opportunities.

By the numbers:

  • Demographic Trends: The survey indicates that younger individuals (ages 18-34), renters, and those earning less than $50,000 annually are more likely to consider moving post-election. Specifically, 34% of 18-34-year-olds and 29% of renters were more likely to relocate.

  • Political Influences: Political affiliations play a role, with 28% of Democrats and 16% of Republicans more inclined to move following the election results. This suggests that political climate and policies may influence relocation decisions.

Implications for Florida Businesses:

  • Rental Market Dynamics: Property managers and landlords may experience increased tenant turnover, with a significant portion of renters considering relocation. This presents both challenges in maintaining occupancy rates and opportunities to attract new tenants seeking housing in Florida.

  • Real Estate Opportunities: Real estate agents and developers could see a surge in demand from individuals looking to purchase homes in Florida if the state is perceived as a desirable destination for those relocating. Tailoring marketing strategies to highlight Florida’s benefits could attract these potential buyers.

  • Economic Considerations: An influx or outflow of residents can stimulate or slow local economies but may also strain infrastructure and public services. Entrepreneurs should be prepared for both the opportunities and challenges that come with population growth and reduction.

What's next: As the post-election period unfolds, Florida businesses in the housing sector should monitor these migration trends closely. Proactive engagement with potential movers, understanding their motivations, and adapting services to meet their needs will be key to leveraging this evolving landscape.

Go deeper: Redfin

2. Employment Law Shakeup Looms with New GOP Administration

Red elephant running down a crushed street

A second Trump administration, paired with a Republican Congress and a business-friendly judiciary post-Chevron deference, promises sweeping changes to employment regulations. These shifts will redefine workplace rules for Florida entrepreneurs as both employers and employees.

Why it matters: Rescinding rules and regulations that existed prior to the Biden-Harris administration will give employers more leverage. Such changes could make it less preferable to remain an employee, spurring more entrepreneurship, assuming incentives for such entrepreneurship remain.

Key changes ahead:

1. Overtime pay overhaul:

The Biden-era rule increasing the overtime threshold to $58,656 by 2025 faces likely reversal or downgrading. Over 3 million employees nationally could lose overtime eligibility, reducing labor costs but heightening scrutiny of work classifications.

2. Independent contractor flexibility:

The Biden administration’s restrictive independent contractor rule, finalized in March 2024, complicates gig work classifications. A rollback to Trump-era guidelines would offer businesses more leeway but raise worker misclassification risks.

3. Noncompete agreements reinstated:

What's next: The Federal Trade Commission’s ban on noncompetes for millions is in limbo following court challenges. Trump-appointed commissioners are expected to shelve the ban, allowing Florida employers to reinstate these clauses while employees face greater mobility limitations.

4. Reduced union support:

Current pro-union National Labor Relations Board (NLRB) policies may be dismantled, such as streamlined unionization and limits on non-disparagement agreements. Florida entrepreneurs managing employees could regain negotiation advantages but see increased organizing challenges from stricter oversight.

Impact on Florida entrepreneurs:

  • As employees: Under revised salary thresholds, higher-paid professionals in Florida could lose overtime eligibility, affecting earnings and job flexibility. Independent contractors may see expanded opportunities but with fewer workplace protections.

  • As employers: Businesses may benefit from reduced regulatory burdens, lower payroll costs, and reinstated non-compete agreements. However, reclassifying workers or missteps in policy implementation could trigger litigation risks.

The bottom line: The Republican-controlled federal landscape prioritizes deregulation to curb business costs and boost operational flexibility. Florida’s workforce—whether entrepreneurs or employees—must stay vigilant, balancing new freedoms with compliance risks.

Go deeper: The Business Journals (Paywall)

Combining revocable living trusts with land trusts

This week’s “Ask Joe Anything” episode of the Trust This podcast discusses why and when you would use a revocable living trust to be the beneficiary of your land trust or a member of your LLC.

Listen in or watch on your favorite streaming platform.

3. Catch up fast

A hurricane swirling behind a big red "X"
Meta.ai
  1. Hottest housing markets in Central Florida. Orlando Business Journal (gift link)

  2. Trump’s plans to build homes on federal lands explained. HousingWire

  3. Florida home sales tank in wake of hurricanes, and tax and insurance increases. Redfin

  4. Redfin raises mortgage interest rate forecasts from 6.1% to 6.8% after election based on Trump’s economic plans. Bloomberg (gift link for 7 days).

  5. State-run Citizens has worst claims-paid record in Florida. Orlando Sentinel

  6. US existing-home sales break barrier for first time in three years in October. MPA Mag

4. Closing Thought: Abundance vs. Scarcity in Marketing

Clouds in front of a sunset taken from a plane window
Clouds obscure the sunset on a flight from San Antonio to Orlando. Photo: Minerva G Cruz

Your mindset—abundance or scarcity—defines how you approach marketing.

  • Entrepreneurs with an abundance mindset freely share valuable content with their audiences.

  • Those with a scarcity mindset fear giving away too much, worried that doing so might undermine their revenue.

Why it matters: In today’s digital world, audiences expect free, high-quality information.

  • Giving it away positions you as an expert and builds trust.

  • But here’s the secret: people don’t pay for information—they pay for application — how that information is tailored to solve their specific problems.

The mindset shift:

• Scarcity mindset: “If I share too much, no one will pay me.” This fear leads to vague or incomplete content, making building trust or authority in your field harder.

• Abundance mindset: “If I help people generously, they’ll see my value and want to work with me.” Transparency creates goodwill and establishes you as the go-to expert.

What’s next:

Teach first: Create content that solves common problems in your niche.

  • This could be blog posts, videos, or social media content that answers frequently asked questions.

Focus on clarity: Simplify complex concepts to make them actionable.

  • Trust comes from showing you know your stuff.

Offer application as a premium: Highlight that while your free content is valuable, applying it to unique situations requires your expertise.

  • This is where your paid services or products come in.

Bottom line: Marketing from an abundance mindset builds your brand as a trusted authority. Share freely, but draw the line between “information” and “implementation.” When you do, you’ll attract clients who are ready to invest in the value you provide.

Think abundance. Your audience—and your business—will grow with you.

We hope you found this helpful — any feedback is appreciated and can be shared by hitting reply or using the feedback feature below.

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